www.trendtablet.com

The Pop-Up Generation
Design Between Dimensions
By Lidewij Edelkoort

MOTI, Museum of the Image in Breda
12-12-2011 / 12-4-2012

In 1989, the Japanese designer Issey Miyake designed a brown woollen dress. If you lay this dress down, you see a flat piece of fabric. If you put on the dress, dynamic shapes appear that protrude from the dress.
Molo’s cardboard Slinky Furniture is delivered flat; you then unfold it in one fluent movement into a beautiful piece of lounging furniture or a side table. These are typical examples of the Pop up phenomenon.

With the development of the 3D printer, for example, designers can quickly produce spatial sketches. This demands new insights from both designer and the business community. Laws of nature no longer hold this generation in their grip. Armed with technological developments, today’s designers are now able to allow themselves to be unrestricted by dimensions.

Lidewij Edelkoort, trend forecaster, designer and visionary from Paris has developed an exhibition concept for MOTI, Museum of the Image in Breda: it is called The Pop-Up Generation, Design Between Dimensions.

“Young generations born with and behind the screen live in a shadow area, a no man’s land between the second and third dimension that they wish to connect. This popup generation moves easily from 2D to 3D and back again as if they do not even notice that there is a difference. The brain is trained to see volume in a flat sketch and to discover a structure behind the volume found in an architectonic drawing.”

In the exhibition The Pop-Up Generation, the former director of the Design Academy Eindhoven presents designers and artists who, in collaboration with industry from the province of Brabant, are doing research into new ways of working and techniques.

At the start of the 21st century, the world is a cacophony of different cultures, destitute economies, innovative mass media and hyper technology. Old structures disappear and are replaced by a longing for synergy that flourishes with the new worldwide means of communication. In the practice of design, disciplines merge and worlds are linked together; 2D & 3D, analogue & digital, culture & capital, science & art, nature & technology and local & global.

“Nestled in that no man’s land, a new era with new work is being prepared; artistic and elastic statements that without a doubt are shifting between all disciplines and all dimensions.”

In both the exhibition and the book entitled The Pop-Up Generation, Design between Dimensions, Edelkoort has selected designers from ‘The Generation’ who make transience and the immaterial visible; as an apparition; from pop-up shops and museums and guerilla brands to moving merchandising. Moving in the sense of motion and action, but also in the sense of emotional and aimed at the senses.

Participating designers:
Borre Akkersdijk (NL), BCXSY (IL/JP), Tord Boontje (NL), Catharina van Eetvelde (BE), Kiki van Eijk (NL), Eley Kishimoto & Ben Wilson (GB/JP), Carla Fernández (MX), Front (SE), Anna Garforth (GB), Jaime Hayon (SP), Niels Hoebers (NL), Anthony Kleinepier (NL), Eric Ku (USA), Laurens Manders (NL), Niels Meulman (NL), Issey Miyake (JP), Molo (CA), Bartosz Mucha (PL), Camille Scherrer (CH), Rodrigo Solórzano (MX), Studio Job (NL), Carolina Wilcke (NL), Richard Woods & Sebastian Wrong (GB)

Participating companies from the province of Brabant:

Geton Roestvrijstaalindustrie bv
sundaymorning@EKWC
DessoVescom bv | Léo Schellens bv
Philips Lightning bv
Van der Hoorn Buigtechniek
Audax Textielmuseum/TextielLab
Studio Job
Vinke Display
Concorp bv
John Vos meubelatelier

13 december 2011 / 12 april 2012

www.trendtablet.com

The Pop-Up Generation
Design Between Dimensions
By Lidewij Edelkoort

MOTI, Museum of the Image in Breda
12-12-2011 / 12-4-2012

In 1989, the Japanese designer Issey Miyake designed a brown woollen dress. If you lay this dress down, you see a flat piece of fabric. If you put on the dress, dynamic shapes appear that protrude from the dress.
Molo’s cardboard Slinky Furniture is delivered flat; you then unfold it in one fluent movement into a beautiful piece of lounging furniture or a side table. These are typical examples of the Pop up phenomenon.

With the development of the 3D printer, for example, designers can quickly produce spatial sketches. This demands new insights from both designer and the business community. Laws of nature no longer hold this generation in their grip. Armed with technological developments, today’s designers are now able to allow themselves to be unrestricted by dimensions.

Lidewij Edelkoort, trend forecaster, designer and visionary from Paris has developed an exhibition concept for MOTI, Museum of the Image in Breda: it is called The Pop-Up Generation, Design Between Dimensions.

“Young generations born with and behind the screen live in a shadow area, a no man’s land between the second and third dimension that they wish to connect. This popup generation moves easily from 2D to 3D and back again as if they do not even notice that there is a difference. The brain is trained to see volume in a flat sketch and to discover a structure behind the volume found in an architectonic drawing.”

In the exhibition The Pop-Up Generation, the former director of the Design Academy Eindhoven presents designers and artists who, in collaboration with industry from the province of Brabant, are doing research into new ways of working and techniques.

At the start of the 21st century, the world is a cacophony of different cultures, destitute economies, innovative mass media and hyper technology. Old structures disappear and are replaced by a longing for synergy that flourishes with the new worldwide means of communication. In the practice of design, disciplines merge and worlds are linked together; 2D & 3D, analogue & digital, culture & capital, science & art, nature & technology and local & global.

“Nestled in that no man’s land, a new era with new work is being prepared; artistic and elastic statements that without a doubt are shifting between all disciplines and all dimensions.”

In both the exhibition and the book entitled The Pop-Up Generation, Design between Dimensions, Edelkoort has selected designers from ‘The Generation’ who make transience and the immaterial visible; as an apparition; from pop-up shops and museums and guerilla brands to moving merchandising. Moving in the sense of motion and action, but also in the sense of emotional and aimed at the senses.

Participating designers:
Borre Akkersdijk (NL), BCXSY (IL/JP), Tord Boontje (NL), Catharina van Eetvelde (BE), Kiki van Eijk (NL), Eley Kishimoto & Ben Wilson (GB/JP), Carla Fernández (MX), Front (SE), Anna Garforth (GB), Jaime Hayon (SP), Niels Hoebers (NL), Anthony Kleinepier (NL), Eric Ku (USA), Laurens Manders (NL), Niels Meulman (NL), Issey Miyake (JP), Molo (CA), Bartosz Mucha (PL), Camille Scherrer (CH), Rodrigo Solórzano (MX), Studio Job (NL), Carolina Wilcke (NL), Richard Woods & Sebastian Wrong (GB)

Participating companies from the province of Brabant:

Geton Roestvrijstaalindustrie bv
sundaymorning@EKWC
DessoVescom bv | Léo Schellens bv
Philips Lightning bv
Van der Hoorn Buigtechniek
Audax Textielmuseum/TextielLab
Studio Job
Vinke Display
Concorp bv
John Vos meubelatelier

22 / 30 October 2011

www.objectsrescoped.com

Last year during the Dutch Design Week we initiated the exhibition ‘Objects in the Rearview mirror’, where visitors welcomed the enthusiasm and energy we put into showing our work. This year we joined forces again, creating a new group exhibition under the title ‘Objects Rescoped’ at Galerie van de Water in Eindhoven. 12 Young designers have created specified works depicting their own refreshing view on the theme re-appreciating. Showing projects varying from experimental oxidized mirrors to a continuous light source inspired by the sun, moon and planets.

‘Objects Rescoped’ questions why things are the way they are. Wandering through a landscape of smaller and larger ‘viewers’, your perspective shifts from detail to overview and back again. Noticing instead of merely looking is the essential theme. The participants, who especially created new work, give their own refreshing view on re-appreciating. They are redefining the meaning of apparently ordinary things; rust turns into silver beauty as soon as you zoom in on it and a geometrical object seems to be able to create eclipses, fog and clouds.
The various projects get extra depth in a conversation on Sunday night the 23d with ‘re-appreciating’ as a red line. Accompanied by a philosopher, a sociologist and a psychologist you will travel beyond what your eyes can see.

www.padny.net / www.priveekollektie.com

www.objectsrescoped.com

We would like to invite you for our opening on Saturday the 22th of October from 18.00 – 21.00 with a drink and ‘Frites from Piet’. We hope to see you there!
If you’re not able to make it to the opening, the exhibition will be open daily from the 22nd till the 30th of October. Or join us for the Rescope Conversation on Sunday the 23rd.

nederlands
‘Objects rescoped’ vraagt zich af waarom de dingen zijn zoals ze zijn. Dwalend door een landschap van kleine en grote kijkers, wordt je perspectief verschoven van detail naar overzicht en weer terug. Waarnemen in plaats van alleen kijken staat centraal. De deelnemers, die speciaal nieuw werk hebben gemaakt, geven hun eigen verfrissende visie op herwaardering. Ze bepalen opnieuw de betekenis van ogenschijnlijk gewone dingen; roest verandert in zilveren schoonheid zodra je erop inzoomt en een geometrisch object blijkt in staat eclipsen, mist en wolken te creëren.
De verschillende projecten krijgen extra verdieping in een gesprek op zondagavond de 23ste met ‘herwaarderen’ als rode draad. Onder leiding van een filosoof, een socioloog en een psycholoog reis je verder dan je kunt kijken.

english
‘Objects Rescoped’ questions why things are the way they are. Wandering through a landscape of smaller and larger ‘viewers’, your perspective shifts from detail to overview and back again. Noticing instead of merely looking is the essential theme. The participants, who especially created new work, give their own refreshing view on re-appreciating. They are redefining the meaning of apparently ordinary things; rust turns into silver beauty as soon as you zoom in on it and a geometrical object seems to be able to create eclipses, fog and clouds.
The various projects get extra depth in a conversation on Sunday night the 23d with ‘re-appreciating’ as a red line. Accompanied by a philosopher, a sociologist and a psychologist you will travel beyond what your eyes can see.

http://wemakecarpets.wordpress.com/

WE MAKE CARPETS – small carpets and scale models

For the second time WE MAKE CARPETS will present their work during the Dutch Design Week. This year they will show a series of mini carpets. These carpets won’t be bigger than 15 by 20 centimetres. All made of materials that come directly form the food and non-food industries.

The carpets will be presented in a scale model of a house and its environment. All rooms will be included; living room, bedroom, garden, bathroom, etcetera. In these rooms you will see the carpets, as all carpets of WE MAKE CARPETS very punctual putted together.

For the rest of the interior of the house WE MAKE CARPETS will make use of her large network of designer and artist friends. They are asked to give a miniature or scale model of their work to install in the house. In the profession of a designer a scale model is a not often shown object, mostly because these are only used for the designers themselves during the sketch phase of a projects.

WE MAKE CARPETS will give insight in the world of temporary carpets, the esthetical site of the consumption society and the use of scale models in the world of design and art.

WE MAKE CARPETS in collaboration with – Carolina Wilcke – Anne Wagemaker – Oskar Peet – Gijs Kast – La Bolleur – Lotte van Wulfften Palthe – Sophie Mensen – Daphna Laurens – Tim Enthoven – Pepe Heykoop – Florian de Visser – Lex Pott

More info: IDA 2011

14/18 June 2011 – A new project of De Intuïtiefabriek will be presented on Design Basel by Dutch gallery Priveekollektie Contemporary Art / Design.

www.designmiami.com / www.priveekollektie.com

SPAZIO GIANFRANCO FERRÉ
Via Pontaccio, 21
Tuesday, April 12 – Sunday, April 17
open: 10:00 – 20:00 daily
press preview: Monday, April 11 from 15:00 – 18:00
cocktail: Thursday, April 14 from 19:00 – 21:00

Click here for an impression of the exhibition.

10 / 13 February 2011

www.objectrotterdam.nl
www.priveekollektie.com

Object Rotterdam is the official side fair of Art Rotterdam and will be held in the Las Palmas building opposite to Art Rotterdam. Object Rotterdam is the international fair for ‘autonomous design’ and the first fair in the world that focuses exclusively on the most current developments within autonomous design. The fair is a platform for the latest designs of unique or limited edition functional objects by international designers. In short: the place where the cutting edge between art and design becomes evident.